Carolina C.
Brand Identity
A personal visual identity designed to reflect creativity,
curiosity, and visual communication.
Role
Brand Designer
Deliverables
Logo, Identity System,
Year
2024-2025
Concept Development
My personal brand is built around two key elements. The letter C forms its foundation, representing the first letter of my name. The cuckoo bird symbolizes my nickname, which comes from my surname, Cucuñame.
Sketches
Logo Construction
Color Palette
Typography
Letter C + cuckoo bird, combining identity and creativity.
Simple, recognizable, and easy to recall.
Designed to work across digital and print applications.