AKT
Redesign
Concept
Independent UX/UI redesign concept focused on improving navigation, product discovery, and mobile usability for AKT Motorcycles.
My Role
Research, Information Architecture, UX/UI Design, Visual Design, Prototyping. Individual portfolio project.
Challenge
Improve an experience that felt overloaded with information and lacked clear content prioritization.
Constraints
Conceptual redesign.
No access to internal metrics.
Existing brand recognition.
Content-heavy experience
Design Decisions
Prioritized product discovery over information density.
Simplified layouts to improve readability.
Focused attention on key motorcycle features and models.
From Concept to Delivery
Research & Analysis
Reviewed brand goals, products, and user expectations.
Information Structure
Organized content and navigation to improve discoverability.
Interface Design
Created a modern visual system focused on clarity and usability.
Responsive Adaptation
Adapted layouts and components across different screen sizes.
Final Optimization
Refined details and interactions for a polished experience.
Outcome
A cleaner, more intuitive concept focused on usability and product exploration.
Key Takeaway
Quality of information often matters more than quantity.