Explora y Aprende Landing Page
Promotional landing page showcasing the author's work, educational project, and book.
My Role
Developed visual executions based on references defined during Creative Direction in collaboration with Boozt.
Challenge
Balance storytelling, author branding, and book promotion within a single-page experience without overwhelming visitors.
Constraints
Large volume of content.
Single-page format.
Family-oriented audience.
Predefined visual references.
Design Decisions
Grouped information into digestible sections.
Used playful yet organized visual elements inspired by educational platforms.
Created a hierarchy that balanced the author, project, and book promotion.
From Concept to Delivery
Content Review
Analyzed educational content, audience, and learning objectives.
Experience Planning
Defined a clear structure to make exploration simple and engaging.
Visual Development
Created a friendly visual environment inspired by the book's universe.
UI Design
Designed pages and components focused on accessibility and readability.
Final Refinement
Adjusted visual details and interactions to create a cohesive user experience.
Outcome
A cohesive landing page that communicates educational value while supporting book promotion.
Key Takeaway
Strong visual hierarchy is essential when presenting large amounts of information.