Fedecol Certification Landing Page
Landing page promoting Fedecol's membership and certification program for coaches and players.
My Role
Visual Design, UI Design, Content Hierarchy, Template Customization, and Responsive Adaptation. Collaborated with the Boozt Agency team under the guidance of the Creative Director.
Challenge
Transform a template-based structure into a polished user experience that encourages membership enrollment while maintaining institutional credibility.
Constraints
Existing template structure.
Fixed content requirements.
Institutional brand guidelines.
Collaborative review process.
Design Decisions
Reorganized content to create a clearer conversion path.
Used typography, spacing, and hierarchy to reinforce trust and professionalism.
Customized the template visually to create a unique experience.
From Concept to Delivery
Objectives Review
Reviewed goals, audience needs, and membership requirements.
Template Adaptation
Adapted the existing structure to support content and conversion objectives.
Visual Direction
Established a professional and trustworthy visual approach aligned with the institution.
UI Refinement
Refined layouts, hierarchy, spacing, and interface components.
Feedback & Iteration
Improved the experience through collaborative reviews and feedback cycles.
Outcome
A polished landing page that transformed a template foundation into a professional membership experience aligned with Fedecol's image.
Key Takeaway
Good design is not about creating from scratch; it's about making strategic decisions within constraints.